Our groundbreaking new film will entertain, educate & empower African audiences in the fight against HIV/AIDS.

INSIDE STORY will leverage soccer and science to demystify AIDS for millions in Sub-Saharan Africa.

The production begins in Johannesburg, South Africa and features a Pan African cast. The feature-length film produced with the support of PEPFAR,Chevron, Discovery Communications, The South African Department of Trade and Industry, Access Bank, SEACOM and UNAIDS, combines the best of fiction and non-fiction storytelling to unravel the mystery of HIV and empower millions with the knowledge they need to make informed health decisions.

Produced by South Africa-based Curious Pictures and directed by Rolie Nikiwe (Tsha Tsha, The Lab, Intersexions), INSIDE STORY stars Kevin Ndege (Changing Times) as Kalu, a gifted footballer who moves from rural Kenya to urban Johannesburg to follow his dream. His path becomes more challenging when he falls in love with the coach’s daughter, Ify (Kendra Etufunwa),and also finds out he is HIV positive. Newcomers Ndege and Etufunwa are joined by nationally and internationally celebrated stars including Hakeem Kae-Kazim (Pirates of the Caribbean: At World's End, Hotel Rwanda, 24) as Kalu’s mentor and tough-as-nails coach, Fana Mokoena (Blood Diamond, Hotel Rwanda) as the ruthless team owner, and Regina-Re as Kalu’s mother, Miriam.

Once completed, INSIDE STORY will have a comprehensive rollout of screening, including a national broadcasts across sub-Saharan Africa and distribution through grassroots efforts of NGOs, schools and governments.

DCGEP will also provide facilitator training and guides, educational posters, and DVD materials for use by community and public health organizations, as well as schools throughout Africa, to reinforce INSIDE STORY’s messages in both urban and rural communities.

In mid-June 2011, a dedicated website (www.insidestorythemovie.org) will extend the reach and impact to online audiences. Watch for behind-the-scenes shorts, a trailer for the film and other updates to be posted or aired on Discovery’s portfolio in South Africa to coincide with the release of the film.

Until then, for regular updates on INSIDE STORY, please visit facebook.com/insidestory and @thepoweroftv on Twitter.